#This Is Egypt

“Egypt is back.”

This is the message the Egyptian Tourism Authority (ETA) is trying to spread worldwide to tourists from different continents.

“Egypt has transformed as a nation in the past four years, and unfortunately the world doesn’t always see our country the same way we do and we need to close that perception gap,” said Egypt’s Minister for Tourism, Hisham Zaazou.

Egyptian authorities, celebrities, influencers and NGOs launched remarkable efforts and marketing campaigns in the past year with the goal to increase tourist numbers by 100 percent to 20 million visitors by 2020.

This ambition will not be achieved unless we invest in our destination the right way. Of course, we need leisure travelers, but we also need governments, industry pioneers and foreign investors to bring us back on the consideration list.

So when the question is: Why Egypt? The Answer seems pretty easy, it’s because each and every aspect of Egypt’s nature is pulsating with beauty!

However, Egypt is certainly more than just visiting the pyramids, enjoying the warm weather and tanning on the beach. Our country has a wide potential to be one of the leading destinations for business tourism, investors’ summits and Exhibitions & conferences tourism…

Realizing that, the ETA aims to implement a tourism oriented investment strategy including; transportations, security, hospitality, catering and infrastructure, with an increasing focus on new growth markets such as; MICE travel and Eco-tourism, and the launch of new activities focused on high-value products and services.

This is why you should bring your exhibition / convention / event to Egypt this year… And we’ll be waiting for you!